Which voice for the headings?
The same three lines set four ways. Body text stays Archivo in all of them - only headings change. Nothing on the site changes until one is chosen.
What the site uses today (DEC-015). Neutral, modern, no display voice.
Built the way it’s drawn.
Two artists who build high-performance homes
Ground-up homes, built with precision
Colby and Clairissa Stephens each hold master’s degrees in art and a decade of building experience. Body text, captions, buttons and the navigation stay in Archivo - this choice only affects headings.
A low-contrast serif with warmth. Reads older and more crafted; pairs with Archivo for everything else.
Built the way it’s drawn.
Two artists who build high-performance homes
Ground-up homes, built with precision
Colby and Clairissa Stephens each hold master’s degrees in art and a decade of building experience. Body text, captions, buttons and the navigation stay in Archivo - this choice only affects headings.
Thin-to-thick strokes, editorial. The most magazine-like of the three, and the least sturdy at small sizes.
Built the way it’s drawn.
Two artists who build high-performance homes
Ground-up homes, built with precision
Colby and Clairissa Stephens each hold master’s degrees in art and a decade of building experience. Body text, captions, buttons and the navigation stay in Archivo - this choice only affects headings.
The same family, widened for headings only. Confident and architectural; nothing new to load.
Built the way it’s drawn.
Two artists who build high-performance homes
Ground-up homes, built with precision
Colby and Clairissa Stephens each hold master’s degrees in art and a decade of building experience. Body text, captions, buttons and the navigation stay in Archivo - this choice only affects headings.
Choosing anything other than “as built” supersedes DEC-015 (Archivo for headings) and changes the approved mock from DEC-002. It is a one-line change in app/styles/base.css plus the font load.

